What is SEO?
According to Wikipedia:
"Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines."
IT is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas:
On Page and
Off Page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being
optimized, from other relevant websites).
SEO are very important aspects and can influence your future if you master the concepts. SEO will get you and your business found on search engines. And that is how people are conducting research and choosing which products to buy, or where to vacation, or which service to purchase. People purchase based on what they find on search engines.
We’re all familiar with what takes place when we search for something on Google or Yahoo! search: the site gives us several pages of results. Did you know that most people only bother clicking on results found on the first page of a search? Sometimes a search can result in 10 or 20 pages of results and the average user often ignores all those extra pages.
SEO is just a bunch of fancy words. IT means more visitors, more traffic, and if you’ve got a product, more sales. SEO is integral to a good marketing campaign – there’s no two ways around it.So, for people looking to sell something on their web page or even just to attract a bigger audience for their blog or podcast, SEO is very important. The goal is to get a web site to appear on the very first page of any search engine’s results when searching for specific words or phrases. These words or phrases are known as keywords – they’re your best friends when it comes to search engine optimization.
There are a number of resources you can find on the web that will teach you how to use keywords. For instance, some tools will tell you how often a certain keyword phrase is searched for, and show you other, similar keywords. These other keywords might allow you to expand the focus of your web page to attract more visitors. You can also use this information to target keywords that are less common on the Internet which allows you to corner the market.
Keywords aren’t the only search engine optimization tool you can use. Another important aspect of SEO is linking . Search engines basically use links to a website as references, like when an employer calls up past employers to find out how good an applicant is. The more legitimate references or links to a website, the higher that the site will be ranked in the search engines. Creating links between your pages is a great way to enhanceSEO.
Some areas to think about:
1. Local Search, Local SEO. This is increasingly important as Google, Bing,
and Yahoo return search results based on where you are when you search.
This works from your mobile device, or from your desktop where your IP
address gives away your location. If you build out your local search
presence, with Google Places, Yelp, Yahoo Local, and more - it helps you
be found on local search. These are easy steps to take, and can have a
large impact on your business.
2. Quality content. The goal of a search engine like Google is to return the best search results. One big qualifier for this is quality content. So if you create good content on your site you will be more relevant to viewers, and therefore you will have a better chance of showing up in search results. Time on your site, with people reading your content is important. Low bounce rate, meaning people click into your site and stay there. And fresh content that is updated regularly - can all help your content score, and show your site more often in search.
Thus, to optimize our sites we need to know both how people use search engines, and how we can affect our site's search results. This is important because we don't seek high rankings for just any search. We seek high rankings on searches relevant to the content on our site.
