Difference between white hat and blcak hat SEO

SEO (Search Engine Optimization) is the process to   improve the traffic for your website.It will increase your page rank such as google, yahoo, bing etc. It also help you to get a lots of your and bring benefits for you business.

You can optimize your web page by two way 1. White hat technology and 2. Black hat technology.

1. White hat Technology: It is the is  search engine optimization rules which allowed by the search engines. You can rank your page higher by this process. Results last a long time in search engines. This SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign. Last of all White hat technology is very good and beneficial for your website.

2. Black hat Technology: This technology is not allowed of approved the search engine. Search engine optimization experts used some software or illegal technicians to rank your website high. But search engine find out it and banned, dis-indexed, and fine your website. It is totally bed for your website. Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam.  

So we always use White hat technology to rank our website high for SEO but no Black hat technology.